Marketingedge Magazine - August 2017 - Fidget Spinner Feature PDF download

Other colours matter

When developing your T-shirts and sweaters, black is not enough. Sure, we wear black for its many benefits, but when it comes to spirit wear people want to stand out. Look for bright combinations to show off your logo and help the team supporters stand out from the non-supporters.

Promote the merchandise on the table, not behind the table

If you want to make your sales team feel awkward and on display, actively promote going to see the “pretty girl” or the “single guy.” This will take the attention away from all the work you put into the products and likely offend some people in the audience. Keep the focus on the material items.

Ladies don’t do white

Dear decorators, here’s a secret from the fairer sex. White isn’t flattering. Sure it may show off a cool design, be less expensive to print on and even give some audience members a fantasy of a water-based contest. But it’s not going to sell well. We want shaped fits in bold or heathered colours. And keep the print designs and locations respectful.

Get your products on display

Don’t hide your designs in bins behind the desk and expect photos posted online or pasted to your display table to  sell product. All your sellers should be wearing something from your collection. You need to have samples out for touch and feel and sizing. You need to be visible. You’re not always going to get the best location at the event, so plan to work in a team of at least two, and one of you better be ready to walk the crowd waving some product for sale. If you wave it they will buy.

Can we get some extra-extras please?

Newsflash. The average North American body type at most professional sporting events is NOT the same as the athletes who are playing. We live in an extra-large world. If you’re planning to sell to fans at a sports event, you better bring the bigger sizes. The fans with passion and cash who want to support the cause and show their spirit are disappointed (even offended) if you can’t offer anything beyond a single extra-large. And don’t charge more for bigger shirts. It’s rude.

What strategies or products have you used to raise funds or support your team? We want to know! Write to or submit a comment on our blog at

looking for design inspiration?

check out this feature on Apparel Decoration Trends for Spring 2018 from

Apparel Decoration Trends of Spring 2018

Getting Paid for Promotion: Top 5 Lessons I Learned Selling Merchandise

Marketingedge Magazine February 2018 - By Joshua Paxton with tips from Chelsea Gray

Lots of teams, from the grassroots to professionals, sell branded merchandise as a revenue stream. It’s a long-standing fundraiser to offset the costs of travel and operations, and to support team development as well as other community efforts.  Chelsea Gray, a long-time fan who cheers on her competitive family from the grandstands, took on the volunteer role of selling merchandise to other fans at the games. She shares the lessons she learned to help you and your team develop your own merchandise program.