-Cuylaine Chaumont joins Castelli North America
-Castelli North America announces appointment
-Leeds Partners with Cross
-D. Group Acquires Trevelyan Leather
-Ash City has launched it's new EZE Custom Program
-Distributor Merger Announcement
-Spencer Linwood joins Ash City
-Debco welcomes Sergio Munoz
-ARPG President Marc Roy Resigns
- AdBlock, Hydeport and Precidio NOW One Company - DezineCorp
- Danier Leather Inc. Appoints Canada Sportswear
- Trimark Sportswear Group Appoints a New National Sales Director
- Bic Graphic Acquires Norwood
- Distributor Merger Announcement
- Third Annual Stormtech Cares Outerwear Donation
- Energizer Pushes Power Play in NHL Sponsorship
- Fersten Worldwide Announces License Agreement with Fila
Danielle Bourboin-Spraggs, VP Sales Canada, is pleased to announce the appointment of Ms. Guylaine Chaumont [NG2 Marketing] as the new Castelli sales agent in Quebec (and the Ottawa area) effective immediately. "We are very excited to be working with Guylaine. Her experience in the Quebec market, the associated respect she has garnered, her superb customer service and love of the Castelli line create a winning combination that will truly benefit our customers“ says Spraggs.
Castelli North America is thrilled to announce the appointment of Danielle Bourboin-Spraggs to the position of Vice President of Sales (Canada) effective April 1, 2012.
Premier Pens Now with One-Day Turnaround Service
In a deal struck between two Ontario-based suppliers, The D. Group (asi/47977) has acquired Trevelyan Leather (asi/92035). Financial terms of the agreement, which was finalized last week after two months of negotiations, were not disclosed. The integrated company – now known as DgroupTrevelyan – will manufacture items out of a new facility in Toronto. "We'll be able to offer distributors a wide variety of materials at good price points," said Niv Ben-Haim, managing partner at DgroupTrevelyan, in an interview yesterday with Counselor. "That will be a great benefit to our customers and allow them to close more deals."
Ash City has launched it's new EZE Custom Program. Now you can domestically make a custom garment with minimums as low as 48 pieces in as quick as 3 weeks!
Ash City Worldwide is very pleased to announce the appointment of Spencer Linwood to the position of National Sales Manager for Canada.
Debco is proud to welcome Sergio Munoz to the Debco family in the capacity of National Program Development Manager. Mr. Munoz will be pioneering a new service that is targeted at growing your corporate catalogue or web-based program and project business. One-on-one consultation with sales people and merchandisers will be a priority, to ensure that this aspect of the distributor’s business is approached with all of the tremendous initiatives that Debco offers. Web-based solutions, proactive merchandising suggestions, and trend forecasting are examples of a few of the tools Mr. Munoz will bring to the table. You may contact Sergio directly at Sergio.Munoz@debcosolutions.com
Accolade Reaction Promotion Group (PPPC 880406) announces that Marc Roy will be stepping down from his position of President, ARPG and Executive Vice President with Golf Town effective February 28th, 2010.
Paul Bami and Bill Yelland are pleased to announce the formation of a new industry supplier, DezineCorp. DezineCorp is comprised of three mainstay industry suppliers - AdBlock, Hydeport and Precidio Promo. DezineCorp CEO Paul Bami says "These are exciting times. The combination of these three brands will provide our distributors with top of the line service, quality and a broad range of innovative products." All three brands will be serviced and sold by the DezineCorp team.
Danier Leather Inc. (TSX:DL) and Canada Sportswear Corp., announced today that Canada Sportswear will become the exclusive distributor of DANIER merchandise for the corporate and premium incentive market.
Today, I am proud and excited to announce the appointment of Trimark's New National Sales Director, Diane Barrow.
In a deal involving two of the largest industry suppliers, BIC Graphic USA (asi/40480) has announced it will acquire Norwood Promotional Products. To complete the sale, BIC will pay $125 million plus approximately $37.5 million in assumed liabilities. "The management expertise and strategic combination of BIC Graphic and Norwood will give us the opportunity to lead the growth of the industry," said BIC Group CEO Mario Guevara, in a statement.
Iain Walker, President, Stincor Specialties Ltd. and Clive Van Wert, President, Van-Smith Enterprises Ltd. are pleased to announce the merger of their companies into a new corporation Stincor VanSmith Marketing, a promotional products and loyalty marketing organization to be based in Toronto, Ontario, Canada.
Stormtech Performance Apparel has once again partnered with several missions to distribute over 2,000 pieces of outerwear to people in need in the Vancouver and Toronto areas. The clothing donations began mid December and ran through the 18th - arriving just in time for the first real cold snap of the winter.
Energizer plans a power play themed Stanley Cup sweepstakes as part of its new sponsorship as official battery of the National Hockey League and its players' association in Canada.
-Castelli North America announces appointment
-Leeds Partners with Cross
-D. Group Acquires Trevelyan Leather
-Ash City has launched it's new EZE Custom Program
-Distributor Merger Announcement
-Spencer Linwood joins Ash City
-Debco welcomes Sergio Munoz
-ARPG President Marc Roy Resigns
- AdBlock, Hydeport and Precidio NOW One Company - DezineCorp
- Danier Leather Inc. Appoints Canada Sportswear
- Trimark Sportswear Group Appoints a New National Sales Director
- Bic Graphic Acquires Norwood
- Distributor Merger Announcement
- Third Annual Stormtech Cares Outerwear Donation
- Energizer Pushes Power Play in NHL Sponsorship
- Fersten Worldwide Announces License Agreement with Fila
Guylaine Chaumont joins Castelli North America
Danielle Bourboin-Spraggs, VP Sales Canada, is pleased to announce the appointment of Ms. Guylaine Chaumont [NG2 Marketing] as the new Castelli sales agent in Quebec (and the Ottawa area) effective immediately. "We are very excited to be working with Guylaine. Her experience in the Quebec market, the associated respect she has garnered, her superb customer service and love of the Castelli line create a winning combination that will truly benefit our customers“ says Spraggs.
Guylaine brings over 10 years of industry experience to the position and embodies the spirit of partnership that is the foundation of Castelli North America. When asked how she feels about the appointment, Ms. Chaumont responded “I am thrilled to be part of the Castelli team. I think NG2 and Castelli will be great partners in success for years to come.
NG2 can be reached at (514)824-7957 or by email at guylaine.chaumont@videotron.ca
Castelli North America announces appointment of Danielle Bourboin-Spraggs
Castelli North America is thrilled to announce the appointment of Danielle Bourboin-Spraggs to the position of Vice President of Sales (Canada) effective April 1, 2012.
Danielle has been with Castelli since 1998 as a multi-line representative in Ontario and Quebec. Her passion for the promotional industry in general and for the Castelli line in particular will be evident in the changes to come in the Canadian market. Danielle will be responsible for the national sales team as well as marketing in Canada. “I could not be happier” says Danielle, “my love of this line is well known in the industry and now I can focus all my attention on sharing the features and benefits of this superior quality Italian line of journals and diaries to every distributor in Canada!”
Danielle can be reached at (905)896-6950 or at dspraggs@castellinorthamerica.com
LEED'S PARTNERS WITH CROSS
Premier Pens Now with One-Day Turnaround Service
PITTSBURGH - April 4, 2012 - Leed's, a member of Polyconcept North America, is proud to announce the addition of Cross to its expanding line of retail brands. With more than 165 years of experience in designing and manufacturing quality writing instruments, Cross is recognized and trusted worldwide.
"Cross is the most prestigious pen brand in the industry and we are excited to welcome them into the Leed's portfolio," explains Shannon Malaspina, category manager for pens at Leed's. "The brand has long been a symbol of success and achievement, making its products a wonderful way to exhibit appreciation for valued clients and colleagues."
More than twenty Cross pens are now available through Leed's including roller ball and ballpoint styles, as well as gift sets. Each comes packaged in a quality Cross-branded gift box and is backed by the brand's lifetime guarantee. Additionally, all items are eligible for Leed's industry-leading one-day turnaround service, SureShip(r), and free insertion into Leed's stationery items.
"Cross is excited to solidify our commitment to the corporate gift market by announcing our new partnership with Leeds. While we continue to offer our full breadth of product assortment and industry leading decoration capabilities through our current business model, Leed's has a distinct advantage in assisting distributors with last minute needs as the leader in SureShip," says Andy Boss, national sales manager for Cross. "The combination of this excellent service and the superior craftsmanship of Cross will be a winner for all parties involved."
The D. Group Acquires Trevelyan Leather
In a deal struck between two Ontario-based suppliers, The D. Group (asi/47977) has acquired Trevelyan Leather (asi/92035). Financial terms of the agreement, which was finalized last week after two months of negotiations, were not disclosed. The integrated company – now known as DgroupTrevelyan – will manufacture items out of a new facility in Toronto. "We'll be able to offer distributors a wide variety of materials at good price points," said Niv Ben-Haim, managing partner at DgroupTrevelyan, in an interview yesterday with Counselor. "That will be a great benefit to our customers and allow them to close more deals."
A combined 2012 catalog, featuring products from The D. Group and Trevelyan Leather, will be available in late December. According to Ben-Haim, Trevelyan's entire staff of 45 people has been retained in the acquisition. Lake Trevelyan, president of Trevelyan Leather, has been named vice president of sales at DgroupTrevelyan. "With the ever-increasing direction towards value-added creativity and domestic manufacturing, it is very exciting that Trevelyan can add its 88 years of experience to a young and vibrant creative manufacturing concern," said Trevelyan. "We can collectively now offer a combined range of exciting, innovative, quality products and our full custom capabilities to the promotional marketplace."
Attributing gains to more aggressive marketing in the U.S., Ben-Haim says sales at The D. Group have increased 7% in 2011. He expects his company's revenues to grow about 12% through the acquisition and subsequent improvements. "Clients that have worked with Trevelyan will now be exposed to more products and vice versa," Ben-Haim said. "We'll be manufacturing everything made-to-order. I think 2012 will be even more promising than 2011, with more business for us."
Ash City has launched it's new EZE Custom Program
Ash City has launched it's new EZE Custom Program. Now you can domestically make a custom garment with minimums as low as 48 pieces in as quick as 3 weeks!
Creating your own look is easier than you think with our EZECUSTOM™ program. Whether it's a special size, color, style, private label or an entire program, we can provide the styles you need to fit your requirements.
- CUSTOM PROGRAM with minimums as low as 48 pieces
- DOMESTICALLY made in North America
- FAST TURNAROUNDS as quick as 3 weeks
As EZE as...
choosing from our FABRICS
selecting from our COLORS
picking from 32+ STYLES
adding your heat seal and embroidery DECORATION
Spencer Linwood joins Ash City Worldwide
Ash City Worldwide is very pleased to announce the appointment of Spencer Linwood to the position of National Sales Manager for Canada.
With more than 17 years industry experience in sales and marketing, Spencer has a proven track record of delivering innovative business solutions while providing positive customer experiences on all levels. With his strong emphasis on team work and coaching, Spencer will be responsible for the Canadian Sales Team working closely with Bill Hargrave on the execution of key sales initiatives within the Canadian marketplace.
"I am thrilled to have Spencer join our sales management team" said Chris Turner - VP of Sales, "He is the perfect complement to our sales team and has demonstrated the type of vision and initiative that builds long lasting relationships. We now have one of the strongest leadership teams in this industry - it is very exciting!"
Spencer rejoins Ash City Worldwide after having successfully started his own Sales Agency as a Multi-Line representative, most recently working with Debco as their National Business Development Manager. His official start date with Ash City Worldwide will be January 10th, 2011.
For more information regarding Ash City lease visit: www.ashcity.com or Call 1-866-ASH-CITY
Distributor Merger Announcement
Iain Walker, President, Stincor Specialties Ltd. and Clive Van Wert, President, Van-Smith Enterprises Ltd. are pleased to announce the merger of their companies into a new corporation Stincor VanSmith Marketing, a promotional products and loyalty marketing organization to be based in Toronto, Ontario, Canada.
Stincor (founded in 1981) and Van Smith (founded in 1975) are two of Canada's top 100 distributors. The combination of these firms creates a new company with sales approaching $9,000,000 Cdn, with 20 sales representatives in Toronto, Southwest Ontario and Montreal.
Stincor VanSmith Marketing provides traditional promotional products, company store operations, safety and service award recognition and business to business loyalty programs to both national and international corporations from its head office in Toronto. Combined, the two companies will be able to offer a wider range of services, particularly in the area of Custom Loyalty Programs for major corporations in North America.
Hults Consultants is pleased to have advised Van Smith Marketing in this merger.
Stincor (founded in 1981) and Van Smith (founded in 1975) are two of Canada's top 100 distributors. The combination of these firms creates a new company with sales approaching $9,000,000 Cdn, with 20 sales representatives in Toronto, Southwest Ontario and Montreal.
Stincor VanSmith Marketing provides traditional promotional products, company store operations, safety and service award recognition and business to business loyalty programs to both national and international corporations from its head office in Toronto. Combined, the two companies will be able to offer a wider range of services, particularly in the area of Custom Loyalty Programs for major corporations in North America.
Hults Consultants is pleased to have advised Van Smith Marketing in this merger.
Debco is proud to welcome Sergio Munoz
Debco is proud to welcome Sergio Munoz to the Debco family in the capacity of National Program Development Manager. Mr. Munoz will be pioneering a new service that is targeted at growing your corporate catalogue or web-based program and project business. One-on-one consultation with sales people and merchandisers will be a priority, to ensure that this aspect of the distributor’s business is approached with all of the tremendous initiatives that Debco offers. Web-based solutions, proactive merchandising suggestions, and trend forecasting are examples of a few of the tools Mr. Munoz will bring to the table. You may contact Sergio directly at Sergio.Munoz@debcosolutions.com
ARPG President Marc Roy Resigns
Accolade Reaction Promotion Group (PPPC 880406) announces that Marc Roy will be stepping down from his position of President, ARPG and Executive Vice President with Golf Town effective February 28th, 2010.
Marc is looking forward to spending time travelling with his wife and focusing on his other business interests.
AdBlock, Hydeport and Precidio NOW One Company - DezineCorp
Paul Bami and Bill Yelland are pleased to announce the formation of a new industry supplier, DezineCorp. DezineCorp is comprised of three mainstay industry suppliers - AdBlock, Hydeport and Precidio Promo. DezineCorp CEO Paul Bami says "These are exciting times. The combination of these three brands will provide our distributors with top of the line service, quality and a broad range of innovative products." All three brands will be serviced and sold by the DezineCorp team.
DezineCorp president, Bill Yelland, added "Quality, innovation, product integrity and compliance, and a dedication to consistent reliable service; these are the things we provide. We have, collectively, a vast range of experience and expertise in all the disciplines required to be a valued supplier partner to our clients."
Danier Leather Inc. Appoints Canada Sportswear as Its Exclusive Canadian Distributor for Its Corporate Sales Merchandise
Danier Leather Inc. (TSX:DL) and Canada Sportswear Corp., announced today that Canada Sportswear will become the exclusive distributor of DANIER merchandise for the corporate and premium incentive market.
Effective, September 1, 2009, this exciting new partnership of two well-respected apparel company leaders, will result in Canada Sportswear assuming all sales, distribution and fulfillment activities for product offered through DANIER's corporate sales division.
Canada Sportswear's national sales force, strong distribution and fulfillment capabilities along with its reputation for professionalism within the industry go hand in hand with DANIER's superior brand recognition and ability to design and manufacture high-quality, timeless and sophisticated leather clothing and accessories at remarkable value.
DANIER's product assortment which spans from men's and ladies leather jackets to classic laptop bags, and briefcases, complements Canada Sportswear's product offering which includes a wide assortment of apparel and promotional products sold under the brand umbrella, including Canada Sportswear CX2, CX2 Sport, as well as Izod, Geoffrey Been, and Lee.
The addition of DANIER merchandise to Canada Sportswear's product line further emphasizes Canada Sportswear's commitment to providing superior product to their customers and having a merchandise selection of every size, colour and function available to fit their customer's needs.
Both companies share a commitment to customer satisfaction and enjoy a long tradition of customer loyalty. Canada Sportswear looks forward to partnering with DANIER in order to provide their customers with a complete package of exciting products and superior customer service.
About Danier:
DANIER Leather Inc., is a leading integrated designer, manufacturer, and retailer of high-quality leather and suede clothing and accessories. Since 1972, Danier has been providing its customers with products that offer the finest quality and workmanship at a price that affords exceptional value. Danier's in-house design team interprets global trends and inspirations into wearable and functional staples for any wardrobe. Danier has grown to 88 stores across Canada and has two stores under license in Dubai. DANIER Leather Inc goes beyond their design, manufacturing and retailing expertise with a continued commitment to supporting community and charitable organizations such as Look Good Feel Better, United Way and Plan Canada.
About Canada Sportswear Corp:
In business since 1954, Canada Sportswear carries a wide assortment of apparel ranging from winter and spring outerwear, polar fleece, golf shirts, tracksuits, woven shirts and bags. Using only the finest materials ranging from leather to technical fabrication complemented with superior craftsmanship, we deliver a superior product, price, value relationship. Canada Sportswear also manufactures and imports made-to-order merchandise to fulfill client specifications to suit any Corporate program and budget.
Trimark Sportswear Group Appoints a New National Sales Director
Today, I am proud and excited to announce the appointment of Trimark's New National Sales Director, Diane Barrow.
Diane comes with over 10 years of experience with Nike Canada, where she led vibrant sales teams to impressive results. Diane's experience ranges from National Sales Manager - Equipment, then as the National Sales Manager - Footwear, and most recently she led the Running Category as the Category Sales Manager.
With more than 15 years of experience in the sportswear industry, Diane is a highly regarded leader with a dynamic personality, which has allowed her to coach and develop strong sales teams that have produced extraordinary results.
The Trimark Executive Team shares in their confidence that Diane will be both a solid leader for our sales force, as well as further developing our go-to-market strategies.
Trimark CEO Derrick Milne eloquently points out that "for the last nine months, with the assistance of an executive search firm, we have been seeking to fill one of the most important roles within the company. In Trimark's 35 year history, there have only been three National Sales Managers - two are still active with the company and one works with one of our largest customers. We are confident after meeting many qualified candidates that Diane, with her rich experience at Nike, will successfully lead our sales force and continue to strengthen the relationships with our most valuable assets, our customers".
Please join me in extending her a very warm welcome to our team.
Will Andrew
VP Sales, Marketing & Business Development
Bic Graphic Acquires Norwood
In a deal involving two of the largest industry suppliers, BIC Graphic USA (asi/40480) has announced it will acquire Norwood Promotional Products. To complete the sale, BIC will pay $125 million plus approximately $37.5 million in assumed liabilities. "The management expertise and strategic combination of BIC Graphic and Norwood will give us the opportunity to lead the growth of the industry," said BIC Group CEO Mario Guevara, in a statement.
BIC outbid the presumed purchase front-runner, Aurora Resurgence, which had made an initial offer to buy the Indiana-based supplier six weeks ago. Norwood filed for Chapter 11 bankruptcy protection in May, maintaining that its debt could not be restructured. "I have had many years of experience with BIC and I am pleased to have them as our partner for the long-term," said Paul Lage, Norwood president and CEO. "We intend to set a new standard for quality, service, safety and the ease of doing business."
For 2008, Norwood reported North American ad specialty sales of $314 million, while BIC reported North American ad specialty revenues of $191 million. With the deal, BIC will become the largest supplier, based on revenue, in the ad specialty industry.
Distributor Merger Announcement
Iain Walker, President, Stincor Specialties Ltd. and Clive Van Wert, President, Van-Smith Enterprises Ltd. are pleased to announce the merger of their companies into a new corporation Stincor VanSmith Marketing, a promotional products and loyalty marketing organization to be based in Toronto, Ontario, Canada.
Stincor (founded in 1981) and Van Smith (founded in 1975) are two of Canada's top 100 distributors. The combination of these firms creates a new company with sales approaching $9,000,000 Cdn, with 20 sales representatives in Toronto, Southwest Ontario and Montreal.
Stincor VanSmith Marketing provides traditional promotional products, company store operations, safety and service award recognition and business to business loyalty programs to both national and international corporations from its head office in Toronto. Combined, the two companies will be able to offer a wider range of services, particularly in the area of Custom Loyalty Programs for major corporations in North America.
Hults Consultants is pleased to have advised Van Smith Marketing in this merger.
Third Annual STORMTECH Cares Outerwear Donation
Stormtech Performance Apparel has once again partnered with several missions to distribute over 2,000 pieces of outerwear to people in need in the Vancouver and Toronto areas. The clothing donations began mid December and ran through the 18th - arriving just in time for the first real cold snap of the winter.
Since its inception three years ago, over 6,000 jackets, fleeces and blankets have been individually wrapped, and labelled by company volunteers - the company's gifts have totalled over $650,000. The "STORMTECH CARES" campaign is one of the company's ongoing community support initiatives, which include individual employee sponsorship of children in developing countries through World Vision Canada. STORMTECH donates regularly to local charities and events and provides athletic sponsorships through the company's TEAM STORMTECH initiative.
Energizer Pushes Power Play in NHL Sponsorship
Energizer plans a power play themed Stanley Cup sweepstakes as part of its new sponsorship as official battery of the National Hockey League and its players' association in Canada.
The battery maker also plans to introduce a new product during the NHL All-Star Weekend, observing the centennial of the Montreal Canadians on January 23-25. The Energizer Max and lithium batteries are the main product drivers in the hockey marketing plans.
The sweepstakes are to be launched in March and will offer two tickets to the Stanley Cup finals. Fans participating in the contest will be asked to predict which players will accumulate the most points on power plays during the regular season, and will also be challenged with a game of skill to win the tickets.
"We're looking at elements to appeal to a hardcore hockey fan," said Kent Hatton, brand group director of Energizer Canada, who indicated tech-savvy males aged 18 to 45 were the prime target for the sweepstakes.
Energizer will have signage on the rink boards during the NHL All-Star Game. It will also have three 30-second spots on Jumbotron scoreboards and LED ribbon signage in Canadian NHL arenas. The deal gives Energizer rights to use the NHL logo on products sold in Canada.
Fersten Worldwide Announces License Agreement with Fila Luxembourg S.a.r.l.
for Golf and Corporate Sales
Champlain NY, January 26th, 2009 - Fersten Worldwide (FW) announced today
that it has entered into a license agreement with Fila Luxembourg S.a.r.l.,
owner of the global brand FilaR, under which it will manufacture and sell
apparel and headwear products for the golf and the corporate promotional
sales channels in the United States and Canada. FW will execute all Fila
branded apparel and headwear design, manufacturing, distribution and
marketing for the United States and Canada. Unlike other major apparel brand
companies in the corporate promotional sales industry, FW will have FilaR
branded inventory available all year so that the performance wear styles
will be readily available to customers for immediate fulfillment.
FW is booking orders for Fila Golf products for delivery in Spring 2009 to
the green grass market. FW's Fila Golf line will be introduced at all
national and regional corporate promotional products trade shows throughout
2009. This arrangement provides Fila with the opportunity to further expand
into the golf and corporate markets and increase the brand's North American
presence.
Recognized as part of the industry's top Corporate Wear and Headwear
supplier by Corporate Logo Magazine in 2006, 2007 & 2008, FW began as a
headwear supplier to the corporate promotional market and introduced apparel
into its product line more than eight years ago and has seen substantial
growth ever since. FW has also aggressively grown its in-house decoration
department offering customers value added services and quality products. As
a full service supplier, FW offers innovative customization options
including 3D embroidery, pewter emblems, and overseas custom programs.
Fila has a long and distinguished heritage in sport and the brand is
currently endorsed by elite athletes around the world such as, the LPGA
Tour's Hee Won Han, the WTA Tour's Svetlana Kuznetsova and Agnes Szavay,
Olympic skiing legend Alberto Tomba, the ATP Tour's Marin Cilic and Dmitry
Tursunov. Fila is also the sponsor of the Sony Ericsson Open, Indian Wells
Tennis Open, the Campbell's Hall of Fame Tennis Championships and the
Italian Ski Federation and has a footwear licensing relationship with the
Championships at Wimbledon.
"FW's strong industry commitment, solid customer base, extensive supply
chain, three North American distribution centers, and unparalleled customer
service made us an attractive licensee for Fila", says Mitchell Fersten,
President of Fersten Worldwide.
ABOUT FERSTEN WORLDWIDE
FW is the leading full service supplier of decorated Apparel, Headwear and
Accessories to the promotional products and golf industries across North
America. With over 350 Apparel and Headwear styles available for
customization, customers can decorate any style with a multitude of in house
and overseas decoration options, including Embroidery, Pewter, Rubber, High
Frequency and Liquid Metal. The delivery of superior quality products and
value added services is guaranteed. www.fersten.com
Champlain NY, January 26th, 2009 - Fersten Worldwide (FW) announced today that it has entered into a license agreement with Fila Luxembourg S.a.r.l., owner of the global brand FilaR, under which it will manufacture and sell apparel and headwear products for the golf and the corporate promotional sales channels in the United States and Canada. FW will execute all Fila branded apparel and headwear design, manufacturing, distribution and marketing for the United States and Canada. Unlike other major apparel brand companies in the corporate promotional sales industry, FW will have FilaR branded inventory available all year so that the performance wear styles will be readily available to customers for immediate fulfillment.
FW is booking orders for Fila Golf products for delivery in Spring 2009 to the green grass market. FW's Fila Golf line will be introduced at all national and regional corporate promotional products trade shows throughout 2009. This arrangement provides Fila with the opportunity to further expand into the golf and corporate markets and increase the brand's North American presence.
Recognized as part of the industry's top Corporate Wear and Headwear supplier by Corporate Logo Magazine in 2006, 2007 & 2008, FW began as a headwear supplier to the corporate promotional market and introduced apparel into its product line more than eight years ago and has seen substantial growth ever since. FW has also aggressively grown its in-house decoration department offering customers value added services and quality products. As a full service supplier, FW offers innovative customization options including 3D embroidery, pewter emblems, and overseas custom programs.
Fila has a long and distinguished heritage in sport and the brand is currently endorsed by elite athletes around the world such as, the LPGA Tour's Hee Won Han, the WTA Tour's Svetlana Kuznetsova and Agnes Szavay, Olympic skiing legend Alberto Tomba, the ATP Tour's Marin Cilic and Dmitry Tursunov. Fila is also the sponsor of the Sony Ericsson Open, Indian Wells Tennis Open, the Campbell's Hall of Fame Tennis Championships and the Italian Ski Federation and has a footwear licensing relationship with the Championships at Wimbledon.
"FW's strong industry commitment, solid customer base, extensive supply chain, three North American distribution centers, and unparalleled customer service made us an attractive licensee for Fila", says Mitchell Fersten, President of Fersten Worldwide.
ABOUT FERSTEN WORLDWIDE
FW is the leading full service supplier of decorated Apparel, Headwear and Accessories to the promotional products and golf industries across North America. With over 350 Apparel and Headwear styles available for customization, customers can decorate any style with a multitude of in house and overseas decoration options, including Embroidery, Pewter, Rubber, High Frequency and Liquid Metal. The delivery of superior quality products and value added services is guaranteed. www.fersten.com