Do you find familiarity in the following?
How do you feel?
Mostly without contemplation, human thought has been programmed to process words like “beef roast,” “pork tenderloin” and “steak” as separate from the noun they represent.
Long ago these butcher cuts were rebranded under softer tones, relying on “roast” as a verb and“tenderloin” as an adjective to evoke feelings of positivity and pleasure. Meat marketing is a form of early consumer programming.
The human body is an ecosystem, sustained by moderation and variety. A strictly plant-based diet may not be sufficient for some people. Without the proper education and knowledge on how to supplement micronutrients such as B12 or fatty acids, plant-based
diets can be difficult and quite frankly, overwhelming. Not managed properly, there is the potential of cognitive impairment or failure to thrive.
Consumption of meat is part of our history and our evolution. Where we have strayed is in allowing our consumption to be driven by feelings of positivity and satisfaction, not by feelings of hunger.
Could a more moderate diet of meat reduce negative farming habits?
Demand for meat products has pushed suppliers to compensate through industrialized farming and killing practices. Examples of unethical treatment of animals that share our planet include: drug saturated diets; crowded living conditions; and pento-
plate practices—I'll spare you the descriptive horrors.
As the government continues work to address CO2 emissions from our automotive industry, perhaps they want to steer their focus elsewhere. With greater access to information through a variety of outlets, most notably documentary films and online journals, we have an opportunity to gain new understanding of what fuels our bodies—and where that fuel is coming from.
Concerns for the ethical treatment of animals; the impact of waste, (particularly plastics), the use of chemicals and hormones in growth
and development of our plants and animals – these are all examples of headlines we should see when we open the fridge and cupboard door.
My generation is next in line to become the decision makers of our world. With new understanding comes more questions and a restructuring of values. Tomorrow’s consumers are paying attention and ready to challenge the status quo on what fills our fridges and dinner plates.
Check out this TEDx Talks video, Cows, Carbon and Climate featuring organic farmer Joel Salatin - (YouTube, TEDx Talks, Published on January 14, 2016)
perspective by Melissa Whigham
Like Melissa's message? Check out this entertaining video that demonstrates willful ignorance - The Secrets of Food Marketing (YouTube, Compassion in World Farming, Published on May 12, 2014)