Writer's Guidelines
marketingedge magazine is dedicated to the promotional industry, premiums and incentives world; our target audience is the end users of these companies. So, companies such as IBM, Kellogg's, Nike etc… These are the companies that may be using these products and/or incentive services and our magazine is trying to educate them about the options, news and different ways they can reward, motivate, or thank their customers or employees.
The magazine also encompasses the latest trends and topics related to Loyalty programs, Sales Promotions, Incentive and Promotions and web based promotions and technology.
marketingedge aims to enlighten and engage readers as well as elevate the status of the industry. In the past, many have referred to the industry of promotional products as "trinkets and trash," we cringe hearing these negative words; therefore, your will never see these outdated references in our magazine.
Our copy style is conversational and intelligent-we're setting a high standard both in our spectacular visuals and powerfully written stories. And our sources are top notch because we're proud of our industry-every story, and every headline reflects this.
Currently, the magazine is distributed to 1o,000 end users across Canada.
Sections:
News: short pieces about 200 words or less.
Features: well researched articles starting at 1,000 words and up.
Columns: 600 words from an industry expert. Idea must be approved first before submission.
Some things to consider when writing for marketingedge magazine:
· We accept query letters via email only. Contact the editor melanie@marketingedgemagazine.com to submit an idea.
· We use the Canadian Press style guide.
· We pay 40 per word upon article acceptance. This rate includes First North American Rights and web page use indefinitely. If the article is deemed unacceptable, writers will be given a kill fee, which is 50% of the original fee.
· We use sources from all across Canada. Please do not use only Toronto sources! There are nine other provinces to choose from, as well as the territories. Find out what the scoop is from corner to corner.