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The Gateway
to Gifting Season

SEPTEMBER 2023 EDITION |  Gift industry experts offer their top tips on HOW TO BUILD A BETTER BRANDED GIFT BASKET  |  Fall fashions come in many layers and styles with lots of opportunity to offer choices. Learn WHAT EMPLOYEES LOVE ABOUT THEIR COMPANY'S UNIFORM PROGRAM and favourite apparel for the season.  |   The NEW RELEASES feature reveals a sneak peek at new products launched this fall  |  HAVE YOU EVER considered if September is the real start of the new year? We did.  

#promotionalproducts #brandedapparel  #gifting #toptips  #newproducts  #uniforms  

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Sense-ational
Promotional Products

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JUNE 2023 EDITION |  Engage your customers and prospects with multi-sensory brand experiences!  Discover how promotional products are winning the BATTLE OF THE SENSES by delivering engaging messages with more than visual and audio stimulation. Does you brand have a signature smell?  |  In a climate that frowns on competition, are awards worth celebrating? Industry insider Melanie Langille says - Absolutely! - and shares the answer to WHO'S WINNING? in a golden age of awards.  |  How has the uniform industry changed?  We get 30 THOUGHTS from Ralph Goldfinger (Canada Sportswear) on being a Canadian apparel manufacturer and what are the top trends in uniform programs today.  |  No shoes. No shirt. No naked robots. You'll have to read this month's HAVE YOU EVER feature to this connects with our story.

#promotionalproducts #brandedapparel  #awards  #engagement  #uniforms 

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Summer
Engagements

APRIL 2023 EDITION | Get REAL this summer! We're talking live, in-person brand engaging strategies for Golf, Workshops, Fundraising, with best promotional items. Take a look at the GREAT GOLF RENAISSANCE and how events evolved to modernize their offering and grow participation. Your SUMMER FASHION preview of branded apparel includes golf brands like PUMA and LEVELWEAR, highlighting the bright, bold patterns and prints attracting attention. If you need reasons to connect with car lovers we can offer you 26 Million! Hear from car care experts about the AUTO MOTIVES that have them moving into brick and mortar store fronts. #promotionalproducts #brandedapparel  #promotionalitems #promoproductswork

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I hate the term
"trinkets and trash".

As an industry professional who has spent multiple decades providing companies of all sizes with custom branded solutions my passion for our industry runs deep. Many years ago that slang was used as I entered a meeting and I knew it was  time to make a change.

marketingedge was born from a desire to position ad specialties in a new light, taking inspiration from high fashion and  other industry publications to showcase how promotional products and branded apparel can have purposeful messaging and meaningful impact through creative design.

Since 2008, the marketingedge team have worked to evolve the "swag" conversation, striving to present relatable topics and case stories that inspire suppliers, distributors, agents and buyers to re-think the way they select, decorate and share their branded promotional products, uniforms, awards and more.

Our mission statement is "to elevate promotional products in the marketing mix".

We value innovation, creativity and brand engagement. Thank you for sharing your time with us.

We hope the information and inspiration we share is of value to you.

 - Steve Whigham, founder/publisher

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