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What are the best gifts for millennials?; Top 5 reasons why branded merchandise and apparel is a better corporate gift than a gift card;  How the Bulldogs hockey club builds a hometown hero brand; Popular hockey/event merchandise and giveaways; Saving the day with a promotional product; Industry best highlights from top brands and suppliers of corporate gifts, custom merchandise and branded apparel.

in this edition of marketingedge magazine...

Contributors:  Reed Duthie, Steve Whigham, Joshua Paxton, Kiersty Kelly

Cover photo:  Spector & Co. Lifestyle Images, Call of the Wild Cooler Tote, BG504

Featured Editions

I hate the term
"trinkets and trash".

As an industry professional who has spent multiple decades providing companies of all sizes with custom branded solutions my passion for our industry runs deep. Many years ago that slang was used as I entered a meeting and I knew it was  time to make a change.

marketingedge was born from a desire to position ad specialties in a new light, taking inspiration from high fashion and  other industry publications to showcase how promotional products and branded apparel can have purposeful messaging and meaningful impact through creative design.

Since 2008, the marketingedge team have worked to evolve the "swag" conversation, striving to present relatable topics and case stories that inspire suppliers, distributors, agents and buyers to re-think the way they select, decorate and share their branded promotional products, uniforms, awards and more.

Our mission statement is "to elevate promotional products in the marketing mix".

We value innovation, creativity and brand engagement. Thank you for sharing your time with us.

We hope the information and inspiration we share is of value to you.

 - Steve Whigham, founder/publisher

discover media kits, contributor profiles, our mission and story

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