FEBRUARY 2023 EDITION | marketingedge magazine reveals the results of the 12th annual Top Products Contest, showcasing the Buyer's Choice best promotional products, corporate apparel and creative packaging solutions. Featured videos provide interviews, demonstrations and testimonials. PLUS Alex Morin shares strategies on how to plan ahead and navigate any recession. #topproducts #promotionmarketing #strategy #promotionalproducts
AUGUST 2021 SPECIAL EDITION | marketingedge magazine gets excited about the return of LIVE MUSIC and other performances and gets advice from industry professionals - in music and promotions - about how to build the brand of a band, performer and festival events with promotional merchandise and branded apparel. Featuring Canadian musical talents Mya Gomez, Steven Ryan, AtotheT, and more! How to execute the perfect concert or promotional event - Creating Merchandise to Rock Your Brand! - New products, drinkware, technology, apparel - Our most engaging and interactive issue EVER! Videos, Music, and more!
MAY 2019 EDITION | marketingedge magazine takes a look at promoting mindfullness and good mental health in this special edition. Features include 'When It's Silent, It's Time to Listen,' a conversation with promotional products agent Michael Hecktus of Jump Group. Discover Le Tour de Spice with Brian Scott, an incredible story of a husband and wife pursuing their passion and sharing their creativity and knowledge to create delicious new promotion marketing solutions. We shine the spotlight on the Sound of Music Festival, and how merchandise is used to raise funds and awareness for Canada's largest outdoor free music festival. #mentalhealth #mindfullness
NOVEMBER 2022 EDITION | Multicultural gifting ideas to help you land the most impactful gift to express your gratitude and brand culture; Seasonal fashion trends add sleeves to favourite styles that transition with your environment for more brand impressions; Top takeaways from PPPC National Convention (NATCON), and promotional products that continue to draw a crowd as exciting new ideas even years after their introduction. Get better results from your imprinted merchandise and uniforms. Drive consumer engagement. Recognize top talents and contributors. #promoproductswork
AUGUST 2022 EDITION | Discover how you can improve your talent recruitment and retention by re-evaluating your employee value proposition, and by engaging a marketer to create employee focused, corporate culture solutions.; EDGE Gallery showcases promotional products inspired by travel needs, great for connecting your brand with exciting experiences; Discover the great Canadians behind truLOCAL. entering the promotions and incentives industry with a new direct mail gift box that connects consumers to the source of their food, and supports local farms and businesses across Canada. Get better results from your imprinted merchandise and uniforms. Drive consumer engagement. Recognize top talents and contributors. #promoproductswork
JUNE 2022 EDITION | Sustainability and environmental responsibility is the hottest topic in business. How can your organization's promotional product choices have a more positive eco-impact? How eco-minded is your decision making? Is sustainability and environmental conservation part of your brand values? What are the top eco-friendly and eco-alternative product ideas? How can we work together to keep water clean and reduce waste? We have your answers. Get better results from your imprinted merchandise and uniforms. Drive consumer engagement. Recognize top talents and contributors. #promoproductswork
APRIL 2022 EDITION | Get inspired by young entrepreneur Sam Kelly, sharing Positive Vibes with his high school peers using branded apparel and merchandise; Learn the language of branding and improve your messaging; Improve your event score with Top Golf Goodies; Discover the season's best and newest promotional product innovations, designs, fashions and solutions ready to build brands and reconnect customers with in-person business and live events. Get better results from your imprinted merchandise and uniforms. Drive consumer engagement. Recognize top talents and contributors. #promoproductswork
I hate the term
"trinkets and trash".
As an industry professional who has spent multiple decades providing companies of all sizes with custom branded solutions my passion for our industry runs deep. Many years ago that slang was used as I entered a meeting and I knew it was time to make a change.
marketingedge was born from a desire to position ad specialties in a new light, taking inspiration from high fashion and other industry publications to showcase how promotional products and branded apparel can have purposeful messaging and meaningful impact through creative design.
Since 2008, the marketingedge team have worked to evolve the "swag" conversation, striving to present relatable topics and case stories that inspire suppliers, distributors, agents and buyers to re-think the way they select, decorate and share their branded promotional products, uniforms, awards and more.
Our mission statement is "to elevate promotional products in the marketing mix".
We value innovation, creativity and brand engagement. Thank you for sharing your time with us.
We hope the information and inspiration we share is of value to you.
- Steve Whigham, founder/publisher
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