top of page

Top Tips for Impactful Promotional Products by Dr. Jenny Nuccio; the Top 10 Obstacles in procuring promotional merchandise, and how to avoid them; and Seasonal Fashion Favourites for your branded apparel programs, connecting your brand values with your audience's passion for recreation.

in this edition of marketingedge magazine...

Contributors:  Dr. Jenny Nuccio, Joshua Paxton, Steve Whigham

Cover photo:  original photo, a young girl makes noise with branded drinkware from The Loud Cup

I hate the term
"trinkets and trash".

As an industry professional who has spent multiple decades providing companies of all sizes with custom branded solutions my passion for our industry runs deep. Many years ago that slang was used as I entered a meeting and I knew it was  time to make a change.

marketingedge was born from a desire to position ad specialties in a new light, taking inspiration from high fashion and  other industry publications to showcase how promotional products and branded apparel can have purposeful messaging and meaningful impact through creative design.

Since 2008, the marketingedge team have worked to evolve the "swag" conversation, striving to present relatable topics and case stories that inspire suppliers, distributors, agents and buyers to re-think the way they select, decorate and share their branded promotional products, uniforms, awards and more.

Our mission statement is "to elevate promotional products in the marketing mix".

We value innovation, creativity and brand engagement. Thank you for sharing your time with us.

We hope the information and inspiration we share is of value to you.

 - Steve Whigham, founder/publisher

discover media kits, contributor profiles, our mission and story

bottom of page