Expedia.ca, a one-stop travel website for transportation and accommodations, recorded over 12.5 million visits in May 2022. The demographic statistics report a nearly even split between men and women researching travel opportunities, and a majority are 25 to 44 years old, (50 per cent of all searches).
How can you connect the excitement of travel to your brand experience?
marketingedge magazine
The Places You'll Go | EDGE Gallery, Travel
BY JOSHUA PAXTON
August 2022
COVER IMAGE
The desire to explore beyond our local borders has Canadians returning to travel agents and websites in search of exciting destinations. How can you connect the excitement of travel to your brand experience?
Purposeful branding of accessories can help your brand tag along on the trip. Your merchandise gift or award can help a traveller to save costs, experience greater comfort and convenience, feel safe, and recall the great memories they make.
A couple of product considerations may include weight, airline restrictions of size/ capacity, environmental impact, and durability.
You want your item to be of help, not a burden.
Determine the message or theme that best fits your brand values, and the sentiment you want to create with your target audience. This EDGE Gallery showcases a few opportunities for branded premiums to make an impact on travel plans.
Keep Calm and Carry-on
Airport friendly carry-on bags help travellers avoid the delays of waiting for luggage.
The Weekender Duffle from Ashbury Bags' Nomad Collection offers two large clothing compartments, with a dedicated office front section for laptop, stationary and media items. The perfect companion for short getaways and business travel.
VIEW THE COMPLETE NOMAD COLLECTION
This video from Ashbury Bags by Spector and Co. demonstrates the convenience functions and thoughtful designs of the Nomad Collection of travel bags, outfitting you for everyday and once in a life time adventures.
Protect Your Identification
An RFID-protected passport holder is a safe place to store your passport, boarding pass and scannable cards.
The Neoskin RFID passport holder includes card and document slots and a compact 8-sheet booklet for keeping track of important contact information. For added RFID protection, it is recommend to position the chip side of your personal IDs towards the inner card slots. Enhance your gift presentation with a gift box and include a coordinating luggage tag. Several decoration methods are available to best capture your brand personality, including full colour digital print. Our style team are in love with Brand Patches for the extra sensory experience and premium look.
Escape from Reality
When travelling by plane, train or bus, you can immerse your mind in music, a story, a video or a podcast when you put on your headphones and block out the noise.
The Donald Stereo Headphones are lightweight and comfortable, connecting with a wire so you can listen without taking a break. Foldable and adjustable, with a built-in microphone and button controls, they also include a zippered travel case that can also be decorated. The soft vinyl material on each ear cup can also be decorated to coordinate with the earlier featured items.
WHY GIFT HEADPHONES?
Quality headphones that fold and pack well are a much appreciated gift to any jet setter. Most wireless earbuds and headphones won't stay powered through the entirety of international travel. Having a travel set of headphones also helps protects your investment in premium earbuds keeping them safely stored away.
Watch Your Water
Changes in water quality can upset more than your vacation plans. A filtered water bottle will help you stay hydrated and healthy.
The Kor® Plus Starter Pack includes a premium water bottle and coconut charcoal carbon filter. Easily elevate your daily antioxidant and alkaline intake. The pack combines coconut shells with molecular hydrogen to filter tap water and inject it with all the elements to enrich your body. The filter removes chlorine, taste and odor while reducing contaminants, and adds potassium, calcium, and magnesium as you sip - all without calories!
WHAT'S AT THE CORE OF A KOR FILTERED WATER BOTTLE?
Learn more about the KOR brand story and the eco-innovation behind using coconut shells and activated carbon to filter your water. A filter lasts approximately 3 months, or 40 gallons of water. That's about 300 bottles.
Day Trips and Exploring
A smaller lightweight backpack is a handy thing to have for day trips and exploring.
The Panama Backpack by Stormtech Performance is made with tough fabric and waterproof sealed seams. The roll-up closure adjusts the bag size and protects your valuables. For outdoor adventures and recreation, and for the convenience of expanding or compacting your carry space, this backpack is a great fit for travellers.
STORMTECH QUALITY IS GUARANTEED
STORMTECH products are fully warranted against defects in materials and workmanship for a period of up to five years from the date of original purchase, excluding normal wear and tear. If a product fails as a result of a manufacturing defect within the five-year period, STORMTECH will repair the product, without charge, or replace it.
Memories Last Longer Than Moments
Revisit your best stories years later by keeping a journal of your travel adventures.
A journal and pen gift set can be created to fit your audience, theme and budget.
This 2-tone Melody Ballpoint pen paired with a Neoskin Journal is one example of a boxed set that can be presented as a gift to announce a travel incentive, to welcome guests to an event or retreat, used as a pillow drop in accommodations or presented to a team member destined for a travel experience.
DO YOU BULLET JOURNAL?
TEDx Talks (YouTube) Being busy doesn't always mean being productive. Ryder Carroll shares the story of how a system he developed to manage his childhood attention deficit disorder now helps people worldwide achieve their goals with greater efficiency and satisfaction. How to declutter your mind -- keep a journal.
- as featured in marketingedge magazine August 2022 - click to open e-magazine