MEASURING SUCCESS | PROMOTIONAL PRODUCTS
The effectiveness and ROI of promotional products isn’t a priority for most companies. But it should be.
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marketingedge
- 1 min
Do you want promo with that? | a case story
Celebrating Fast Food Week, this creative team started with a famous french fry comparison and ran with it...
marketingedge
- 1 min
February 2023 | Top Products Edition
Results of the 12th annual Top Products Contest; Strategies to navigate recession; New product videos; a story for your creative craving...
Alex Morin
- 5 min
How To Rout ANY Recession
Preparation and strategy tips to help you mitigate whatever happens in the economy, while maintaining (even boosting) your promotion impact.
Joshua Paxton
- 4 min
foreword: Putting The Pieces Together
Your promotional products are only going to be as effective as the context and communication you empower them with. #promotionmarketing
Joshua Paxton
- 7 min
Top Tips for Multicultural Gifting | promo products & brand archetypes
Identifying shared values of an audience unlocks your ability to align brand cultures with meaningful branded merchandise #gifting #awards
marketingedge
- 2 min
November 2022 | Gifting Edition
Searching for the best branded gift ideas? marketingedge magazine offers gifting TOP TIPS and proven performers for different brand cultures
marketingedge
- 2 min
August 2022 Edition
Recruitment. Recognition. Retention. Marketing professionals have an opportunity to relieve the pressure on HR teams
Joshua Paxton
- 4 min
Supporting Local Across Canada, truLOCAL Connects You To The Source
How corporate rewards programs can shop local across Canada and deliver a consistent premium experience
Joshua Paxton
- 8 min
HR Recruitment Challenges Present An Opportunity for Marketers
Reviewing your recruitment process with a marketer could provide the answers you need to refresh your employee value proposition...
marketingedge
- 4 min
EDGE Gallery | Enhancing a Travel Experience
How can you connect the excitement of travel to your brand experience? The EDGE Gallery highlights product solutions to enhance your trip.
Joshua Paxton
- 5 min
How Eco-minded are You?
96% of the world’s top companies are committed to sustainability. What does that mean?
Joshua Paxton
- 6 min
How to Save The Earth with promotional products
How daily choices and promotional products can work together to create sustainable ad solutions and save more than money.
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