marketingedge magazine takes on gift cards and lays out the top five reasons why branded merchandise and apparel is a more effective (better!) gift option. Plus, learn about the gift interests of millennials and generation-Z. Corporate gifting isn't limited to the holiday season. marketingedge will help you start planning your 2024 campaigns and programs (and maybe 2025, too!)
Top Five reasons that Branded Apparel and Merchandise is Better Than Gift Cards. Composed by Steve Whigham, this feature includes insights from marketing and brand professionals and top tips on modern corporate gifting.
The Best Gifts for Millennials. This generation has grown into more roles of responsibility and influence. As a group, what are their common interests and motivations? We look at ways your brand can connect with modern values and inspire engagement and loyalty.
Building a Hometown Brand with the Bulldogs hockey club. Learn more about how this OHL franchise entered a new market, expanded their fan base, and embraced hockey heritage as part of their brand story.
What promotional products have saved the day? This "HAVE YOU EVER" feature shares stories of when branded merchandise (and/or apparel) was in the right place, at the right time, and saved the day. This sort of brand engagement sticks with a person.
The December 2023 edition of marketingedge magazine, read free online.
- as featured in marketingedge magazine, December 2023
