June 2023 | marketingedge Early Summer Edition

marketingedge magazine highlights four hot topics: Brand Engagement, Corporate Uniforms, Awards and competition, and Artificial Intelligence.

How to create SENSE-ATIONAL brand enagement with promotional products, and why multi-sensory brand experiences (that go beyond what you can see and hear).may have a more lasting impact.
30 THOUGHTS on modern uniforms from industry insider Ralph Goldfinger, Canada Sportswear. What's changed? What's trending? Where's it all going?
WHO'S WINNING? How are awards successful in a social climate that questions the value of compeittion? Melanie Langille (St Regis Group) shares how the awards industry is as healthy as ever - maybe more so - thanks to a shift in how awards are used to recognize achievements.
SAY NO TO NAKED ROBOTS You may want to add a tin foil cap to your awards program before reading this "HAVE YOU EVER" feature, addressing the impact of automated services and artificial intelligence on the promotional products industry.