Joshua Paxton3 min readBrands Are Creating Uniform Style Guides With Help from Canada's Fashion Capital Personal stylist Jeff Golf cautions moderation when helping organizations establish style guides for employee uniforms and workplace attire
Joshua Paxton3 min readFashion Tips for Business ProfessionalsIn a post-COVID world, brands and organizations are having to redefine the guidelines of professional fashion. Top Tips, personal stylist...
marketingedge1 min readFebruary 2024 | marketingedge Top Products 1 of 2 (apparel), promotional products magazinemarketingedge magazine releases the Top Products of 2024 part one, counting down 20 top apparel styles and accessories for corporate branded
Joshua Paxton5 min readThanks for the Gift Card, But Where's My Gift?Dress it up however you want, but cash is cold. Unboxing an unexpected free product has the thrill of discovery. Gift card? Where's my gift?
marketingedge1 min readDecember 2023 | marketingedge Early Winter Edition, promotional products magazine5 reasons why branded merchandise is a more effective (better) gift than gift cards, Top Gifts for Millennials, promotional products
marketingedge4 min readTop Tips for Building a Better Branded Merchandise Gift BasketGift industry experts share tips and trends for how to impress with a thoughtful gift basket of branded goods. corporate gifting
Joshua Paxton2 min readThe Case of Price v. Value, and the importance of online reviewsEndorsement of your product or service in the form of an online review can make a big difference in the mind of an unfamiliar buyer.
marketingedge1 min readSeptember 2023 | marketingedge Late Summer Edition, promotional products magazineGet ready for Fall. Discover new promotional products and seasonal tips for building your brand and business with branded apparel and gifts