Not everyone has the opportunity to work from home, and this year's Top Produdcts in Branded Apparel reflect buyers' awareness of a need for more safety and transition options.
The corporate fashion industry is emerging from a conservative place of limited inventory of best-sellers and introducing new styles, fabrics and innovations to meet the needs of a changed work environment.
While many workers are expecting to continue at least flexible hours to work from home, the reality is that the option to move from bedroom to home office and start the work day is not available to everyone.
The 2023 marketingedge Top Product buyer's choices for branded apparel reflect an awareness for the need to provide comfortable uniform options for any work environment, including fashion and safety solutions for team members that work in high-danger settings.
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#1 Forge FR Men's Print Shirt
Of all the Forge FR collections for men and women, the Print Shirt stood out as a fashion-forward option that would allow the wearer to transition safely from boardroom to workspace. It was found to be a leading example of how to provide quality safety apparel with comfort and style.
This flame-resistant clothing is made from materials that will not continue to burn if exposed to an open flame and protect the wearer from heat. The Forge FR collection is perfect for anyone who wants fire and heat protection at work including: welders, electricians and firefighters.
#2 tentree EcoLoft Zip Jacket
When it comes to sustainability in fashion, the brand story behind tentree products only enhances the value of this soft and warm full-zip layering jacket made with recycled fibres.
For every sustainable item sold, tentree plants trees that help regenerate ecosystems and provide jobs in communities around the world. All their products are made in fair, safe working conditions, using only the comfiest, most earth-friendly materials available. Even the packaging and tags are designed to keep waste to a planet-friendly minimum.
Does your company have a dress code for video conference meetings?
With over five million Canadians working from home, accounting for approximately 20 per cent of the workforce, are brands being consistently represented in different work environments? (Statista)
#3 ATC™ Everyday Ring Spun Cotton Tee
Get a better print result on a more comfortable T-shirt without breaking the bank! The next generation everyday tee is super soft, shrinks less and is available up to 4XL in men's sizes, with ladies' and youth complements also available.
#4 North End Aura Quarter-Zip Sweater Fleece
The unique feel of this pullover sweater stands out. The polyester bouclé is a heavier fabric made from looped yarn, creating a “nubby” texture, somewhere between the softness of sherpa fleece and the natural texture of marled linen.
#5 Flexfit 110 Melange Trucker Mesh Back Cap
A collection of six different tri-colour caps that feature UV protection and moisture wicking performance mesh. Coordinate your brand decoration with the accented, shapeable visor for a retail inspired finish. Decoration is available with a wide array of mediums, domestic and custom overseas options.
#6 Stormtech Avalanche Fleece Shirt
Effortlessly stylish, this unisex shirt made from recycled polyester can be worn as a layering top or on its own. Distinct features include hand warmer pockets and a centre front snap closure for comfort and functionality.
A 2021 survey explored the participation rates in outdoor activities among adults who were highly satisfied with their local environment in Canada...
The highest share of respondents (43%) said they preferred to take part in hiking or backpacking.(Statista)
#7 Attraction Hooded Quarter Button-down Unisex Sweatshirt
Sporty presentation with colour-block panels and a rugby inspired button-down neckline, this 100% recycled polyester polar fleece is a fresh look for brands that value outdoor recreation and student/campus life.
#8 Cutter & Buck Adapt Eco Knit Heather Recycled Full Zip
Engineered for exceptional versatility and designed to be your favorite full zip for an active life. The eco-friendly recycled shell provides a balance of wind resistance, stretch, and warmth for year-round layering in moderate temperatures.
#9 Tilley Iconic T1 Bucket Hat
Handmade from a durable, naturally breathable cotton duck fabric this hat offers the highest sun protection rating and is lightweight and well ventilated to keep you cool. A distinct fashion ideal for the outdoors, providing safety, quality and recognition.
#10 CSW Cabover Hi-Vis Insulated Overall
These overall insulated pants will keep wearers warm, dry and safely visible on a jobsite, at an event and in recreation. The elastic shoulder straps are adjustable to accomodate different body types, and the chest pockets keep resources easily accessible. Additional pockets are available in the front and and back, keeping your tools within reach. The 4-inch hi-vis contrast band with 2-inch reflective tape on front and back body and legs meet CSA standards.
- as featured in marketingedge magazine, February 2022